Case Study: Orange 142 Healthcare and Medical Data and Targeting

Photo by Martin Brosy on Unsplash

Orange 142 has built an advertising suite of solutions, coupled with over 40 premium data partners and our own proprietary consumer database. This allows for comprehensive media campaigns that are served to the exact right audience and optimized for awareness, engagement, and ultimately a positive return on ad spend!

Orange 142 Consumer-Based Medical Audiences

Orange 142 B2B Medical Audiences

Orange 142 Educational and Career Healthcare Audiences

Orange 142 has deep dived into our available audience segmentation and media campaigns delivered over the past 5 years to develop information on our audience reach for medical and healthcare digital ad serving.

Digital advertising can be served to very focused audiences based on their online activity and research. One of the more common audience segments in the healthcare field is Over-the-Counter Medicine Users. Below is a chart showcasing some of the types of medications frequently researched by the Orange 142 consumer audience segments. Each drug type and user can be targeted in digital media campaigns.

Consumer sentiment regarding personal health often evolves (especially around the Holidays and the New Year). Using our 1st-party database and 30+ 3rd-party data partners, media campaigns can be targeted based on Consumer Health Attitude. This is especially helpful for clients looking to serve messaging to fitness-minded consumers or those looking to become more active!

Advertisers looking for more of a B2B type audience or to reach doctors specifically can utilize Orange 142’s data resources to serve ads to physicians based on their specialty. Below is a sample pull of active physicians (as of November 2018) that can be served with digital advertising.

When advertisers are looking to reach decision-makers and C-level executives at hospitals and medical institutions, Orange 142 can provide highly targeted audience segmentation. Reach true decision makers with a variety of digital media creatives and drive engagement with a traditionally difficult-to-reach audience! Below is a state-by-state breakdown of C-Level Executives from healthcare organizations. Each of these can be reached and marketed to!

These audience tools can be layered on top of most of our digital solutions, including cross-device display, pre-roll video, native advertising, content activation, email, social, and more!