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Case Study: A Multi-Location Assisted Living Center Needed to Deliver 75 Qualified Leads Over 3 Months

Orange 142 delivered 116 qualified leads at an eCPA of $25.86 in 90 days

116 qualified leads at an eCPA of $25.86 in 90 days
Case Study: A Multi-Location Assisted Living Center Needed to Deliver 75 Qualified Leads Over 3 Months
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THE PROBLEM:

An assisted living chain needed 75 qualified leads in 3 months to fill vacancies worsened by the COVID-19 pandemic.

SOLUTION:

LAUNCH STRATEGIES
  • Behavioral targeting: Senior products, senior decision maker in household, home caregivers for seniors, women 40-60 years old.
  • CRM modeling: The client provided us with their current customer CRM file, which we used to create a lookalike audience.
  • Re-marketing: Targeted people who visited the site but did not take any of the desired actions.
  • Custom contextual segment: We created a custom contextual segment using our clients search keywords.

THE RESULTS:

 
116
qualified leads 
 
 $25.86
eCPA in 90 days

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