Case Study: A Multi-Location Assisted Living Center Needed to Deliver 75 Qualified Leads Over 3 Months

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THE PROBLEM:

An assisted living chain needed 75 qualified leads in 3 months to fill vacancies worsened by the COVID-19 pandemic.

SOLUTION:

LAUNCH STRATEGIES

Behavioral targeting: Senior products, senior decision maker in household, home caregivers for seniors, women 40-60 years old.
CRM modeling: The client provided us with their current customer CRM file, which we used to create a lookalike audience.
Re-marketing: Targeted people who visited the site but did not take any of the desired actions.
Custom contextual segment: We created a custom contextual segment using our clients search keywords.

THE RESULTS:

116 qualified leads

$25.86

eCPA in 90 days

Orange 142

Orange 142 is a nationwide full-service digital media agency. We help brands and agencies manage digital marketing, media, and web development projects when in-house time or expertise is limited.