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THE PROBLEM:
An assisted living chain needed 75 qualified leads in 3 months to fill vacancies worsened by the COVID-19 pandemic.
SOLUTION:
LAUNCH STRATEGIES
- Behavioral targeting: Senior products, senior decision maker in household, home caregivers for seniors, women 40-60 years old.
- CRM modeling: The client provided us with their current customer CRM file, which we used to create a lookalike audience.
- Re-marketing: Targeted people who visited the site but did not take any of the desired actions.
- Custom contextual segment: We created a custom contextual segment using our clients search keywords.
THE RESULTS:
116qualified leads |
$25.86
eCPA in 90 days |
