📊 When family fun meets strategic marketing, magic happens.
At eTourism Summit 2025, the session "Pigeon Forge's Family Fun Challenge: Transforming Local Attractions into Social Media Magic" showcased how creative competition and influencer storytelling can turn destination marketing into viral entertainment.
🔥 Here's what made waves:
✅ Pigeon Forge turned family attractions into a thrilling competition arena, creating shareable moments that captured hearts (and feeds).
✅ Orange 142's innovative approach proved that influencer challenges + destination charm = social media gold.
✅ A sprinkle of Dolly's magic and authentic family experiences transformed the Smoky Mountains into the must-visit family destination.
👏 Hats off to our incredible speakers:
Sue Carr, Pigeon Forge Department of Tourism
Ben Hale, Orange 142
Jess Kaplan, Orange 142
💡 This session showed us one undeniable truth: When you combine family fun with strategic storytelling, destinations don't just attract visitors—they create champions. Read the full case study here.
