What were the key results achieved by Orange 142?

The campaign resulted in a 25% increase in TRx and NRx prescribing rates, achieved 3X more targeted patient audience with 5x more cost-effective reach, and delivered the highest HCP target list reach with efficient cost.

Unified Healthcare Provider & Patient Campaigns Boost Script Lift by 25% for Top Pharma Brand

Q: What challenge did Orange 142 address for the pharma brand?

The pharma brand aimed to prove that integrating healthcare provider (HCP) and direct-to-consumer (patient) digital campaigns significantly and positively impacts script writing behaviors.

Q: What was Orange 142's strategy for the pharma brand campaign?

Orange 142 implemented a case-match control study that leveraged outcome data to coordinate HCP and patient campaigns, measuring the combined effect on total scripts and new prescriptions filled.

Unified Healthcare Provider & Patient Campaigns Boost Script Lift by 25% for Top Pharma Brand

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A large pharma brand asked us to prove that integrating healthcare provider (HCP) and direct-to-consumer (patient) digital campaigns results in a significant and positive impact on script writing behaviors.

Our strategy was to create a case-match control study that leveraged outcome data to coordinate HCP and patient campaigns, measuring the combined effect of HCP and patient marketing on total scripts and new prescriptions filled.

Curated Audience Active Reach
7,900 HCPs
Target List Active Reach
7,956 HCPs

How Orange 142 Delivered Results

INTEGRATED PERFORMANCE

PRECISE, HIGH PERFORMING AUDIENCES

#1 PARTNER

25%

Increase in the TRx and NRx prescribing rate

more targeted to patient audience with 5x more cost effective reach

Highest HCP target list reach, most efficient cost.

Orange 142

Orange 142 is a nationwide full-service digital media agency. We help brands and agencies manage digital marketing, media, and web development projects when in-house time or expertise is limited.