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DEI

Diversity, Equity, and Inclusion (DEI)

Multicultural communities represent 40% of the American population and have a combined spending power of $3.2 trillion. The next big wave of economic growth will lie with these communities.

DEI OVERVIEW

Diversity, Equity, and Inclusion in Digital Advertising

Orange 142 is part of the Direct Digital Holdings (DDH) family, which is dedicated to normalizing diversity in digital advertising.

 

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DEI equals growth, and it's in our DNA

As a Black-owned business with a minority-majority-led board, all of DDH’s brands, including Orange 142, are fully committed to DEI and women empowerment. Women comprise 80% of our corporate leadership and 66% of the administration across our three brands. We are the number one partner for brands that want to support the most diverse digital advertising ecosystem.

80
%

of corporate leadership
is comprised of women

66
%

of the administration
is comprised of women

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Our Commitment to DEI

We believe that a commitment to DEI helps all brands future-proof their businesses. By 2040, America will be a majority-minority country. When people join a company, they bring their culture, values, and worldviews to improve the work or lives of their customers. Our diverse workforce will understand the needs of a diverse population and speak to customers in terms that resonate with them. Therefore, a diverse workforce is an intelligent strategy for success today and future-proof brands.

 

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A Diverse Board and Workforce

With a diverse Board and workforce, Orange 142 has the required expertise to assist brands and publishers in effectively engaging with multicultural and micro-niche audiences, helping them to ensure that campaigns are fair, equitable, and free from discrimination. Making us an essential partner for leading brands dependent on niche-first strategies critical to driving business growth.

 

 

DEI CERTIFICATIONS

Nationally Certified

Nationally certified by the Minority Supplier Development Council

Download our groundbreaking DEI white paper

Our inherent diversity enables us to provide advice and expertise on DEI investment, as described by Horowitz Research in its groundbreaking white paper, Dollars & DEI: Multicultural Consumers' Insights on Brands Media Buying and Marketing Practices.

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Discover how we help marketers and agencies reach the right audiences.

TESTIMONIALS

What Our Clients Say  

Discover the satisfaction of our clients through their testimonials. Our customers consistently praise us for our commitment to excellence, personalized approach, and the results we deliver.

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“Our goal was to showcase the high-quality online programs offered by the University of Georgia and attract qualified leads. Strategic targeting and personalized messaging are aimed at engaging prospective students and providing them with valuable information about our diverse range of online graduate programs.”

Martha Dennis

Online Learning Marketing and Communications

0142_Testimonials_Logo_DiscoverAtlanta

“At Discover Atlanta we invest a lot of time and resources into creating content relevant to the black travel experience, so it is very important to us that we can efficiently distribute this content to the target audience. Orange 142 is able to get both reach and engagement that outperforms against our goals.”

Andrew Wilson

Executive Vice President & Chief Marketing Officer

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“Escalating media costs and segmented audiences are providing a challenge to all marketers. Creating co-op strategy with a variety of partners sharing the same broad objective has been incredibly helpful in Dollywood expanding its marketing base. Utilizing talents of SME firms like Orange to assist in strategy development, execution and tracking has shown to be very effective.”

Pete Owens

Vice President Marketing and Public Relations

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