Orange 142 partnered with Tarleton State University to deliver messaging to their desired audience of adults seeking professional development. The campaign utilized a variety of digital advertising solutions including Paid Search, Pre-Roll Video and Paid Social Advertising.
Paid social advertising alone drove over 60 sign-ups for Tarleton's program. From an interaction and engagement standpoint, the campaign generated over 3,000 clicks and achieved a click-through rate (CTR) of 0.36%, well above the industry standard.
Client: Tarleton State University
Run Dates: August - December 2018
TARGET AUDIENCE
20-45-year-olds with a high school diploma or higher. Seeking professional (and personal) development, new skills, or a new career.
TARGET GEOGRAPHY
North Central Texas (Stephenville, Hico, Dublin, Comanche, Granbury, Cleburne, and south Fort Worth)
TOTAL IMPRESSIONS SERVED
TOTAL CLICKS TO WEBSITE
AVG CLICK THROUGH RATE
COMPLETED VIDEO VIEWS
DIGITAL SOLUTIONS
82
TOTAL WEBSITE
CONVERSIONS/FORM FILLS
340
NEW FACEBOOK
FOLLOWERS
"Orange 142 understood our needs and budget and developed a strategy that delivered results beyond what we anticipated. Having a digital marketing presence is vital in higher education, and the key is partnering with an agency that will bring you the best results possible. I look forward to collaborating with Orange 142 for future marketing needs.”
- Natasha Hill, MBA
Director of Marketing & Branding at Tarleton State University
