What is the main topic of this "Dose of Social" episode?

The episode focuses on how to effectively use social media strategies for the tourism and travel industry, highlighted by the success story of Pigeon Forge.

Who is featured in the discussion on social media for tourism?

Jessica Kaplan, Orange 142's Social Strategy Manager, shares her expert insights on leveraging social media to boost tourism destinations and turn scrolls into stays.

How did Pigeon Forge become a top tourist destination using social media?

Strategic use of social media, including viral reels and influencer collaborations, helped turn social media scrolls into actual bookings and stays for Pigeon Forge, demonstrating its power as a booking tool.

Dose of Social: Social Media for Tourism and Travel with Orange 142

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Social media isn't just for sharing pretty travel pictures; it has proven to be a powerful booking tool when used strategically. In a recent episode of Dose of Social, our Social Strategy Manager, Jessica Kaplan, shared her secrets to running social media for one of Tennessee's biggest tourist destinations, Pigeon Forge. From viral reels to influencer collaborations, Jess broke down how she turned scrolls into stays. Tune in now.

Orange 142

Orange 142 is a nationwide full-service digital media agency. We help brands and agencies manage digital marketing, media, and web development projects when in-house time or expertise is limited.