Performance Marketing World - The ChatGPT ad era begins: ‘It closely mirrors Netflix’s rollout’
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by Robin Langford
Performance Marketing World spoke with industry experts — including our own Calvin Scharffs — about OpenAI’s plan to introduce ads into ChatGPT. Calvin explains why transparent, value‑driven ad placements could create a new moment of intent for marketers.
“This is an exciting new surface for brands. If ads in ChatGPT are clearly labeled,privacy-centered, and designed to add value – not interrupt the experience – it opens up a really interesting way for marketers to show up at moments of genuine intent.”
Read the full article to explore how this shift may reshape advertising inside conversational AI.
