Meet Atlantic City (Meet AC) and the Atlantic City Sports Commission have grown in partnership with Orange 142 over the past several years. Orange 142 assists with digital media strategy, execution and analytical reporting to help Meet AC reach meetings and sports planners, drive RFPs, and deliver a measurable return on ad spend. While each year campaign results improve, this case study showcases the 2018 calendar year and provides a snapshot of the results of the targeted digital media advertising.
The Meet AC & Orange 142 media campaign included programmatic display and website retargeting, YouTube video advertising, In-Need targeting, Geofencing of Meeting Planner Conferences, and in-depth analytical reporting.
Client: Meet Atlantic City
Run Dates: January - December 2018
TARGET AUDIENCE
Meeting Planners and Sports Events Organizers
TARGET GEOGRAPHY
Nationwide
TOTAL IMPRESSIONS SERVED
TOTAL CLICKS TO WEBSITE
AVG CLICK THROUGH RATE
COMPLETED VIDEO VIEWS
DIGITAL SOLUTIONS:
- Geofencing
- In-Need Targeting
- Email Advertising
- Paid Social Advertising
- Paid Search
- YouTube Advertising
- Web Traffic Reporting and Analysis
GOOGLE ANALYTICS PERFORMANCE
New Users: 46,017
Average Bounce Rate: 62.90%
Average Session Duration: 1 Minute 13 Seconds
Top Performing Geolocations: California, Texas, Florida and New York
Orange 142 drove over 26% of overall website traffic
“Meet AC has been working with Orange 142 for over 3 years and are pleased with the continued success that this company has provided to Atlantic City by way of digital media services. Orange 142 has acted as an extension of Meet AC’s Marketing Team with their expertise in analytics, Google Adwords network, converting leads to sales and hitting our digital media goals. Meet AC’s fruitful partnership with Orange 142 has led to enhanced digital strategies and additional RFPs for meeting and conventions in Atlantic City.”
- Karina Anthony
Marketing Director
