Visit Tucson and Orange142 formed a partnership to reach leisure travelers in Phoenix and the surrounding areas, and additionally created a national ad campaign targeting the frequent travel audience.
Orange142 deploys a variety of media solutions including Connected TV, programmatic online and mobile advertising, native placements, email, paid search and more. Through this comprehensive media and marketing approach, Visit Tucson is seeing maximized ad delivery driving record engagement.
Client: Visit Tucson
Run Dates: July 2018 – June 2019
TARGET AUDIENCE
Family Travelers, Retirees, Millennials
Interest: Adventure, Foodies, Luxury Resort, Golf, Health and Wellness, Outdoor Cycling/Bicycling, History, Arts and Culture.
TARGET GEOGRAPHY
Nationwide
TOTAL
IMPRESSIONS
SERVED
TOTAL
CLICKS TO
WEBSITE
AVG CLICK
THROUGH
RATE
VIDEO
VIEWS
DIGITAL SOLUTIONS
AD EXAMPLES
O142’s experience working with DMOs coupled with their digital marketing expertise has been extremely valuable to Visit Tucson. Their team has helped us strategize and develop a plan that has driven results and helped us meet our goals. We’ve worked with them to deploy campaigns through a variety of channels and at every turn their team has been knowledgeable, responsive, and really fun to work with.
- Lee McLaughlin, VP of Marketing (Visit Tucson)
