What was the primary goal of the Google Ads campaign for the global B2B client?

The primary goal of the Google Ads campaign was to sign up new customers for a free trial, which the client felt was not receiving sufficient attention from their previous agency.

What key optimizations were implemented during the Google Ads audit?

Optimizations included fixing conversion settings, utilizing enhanced eCommerce in Google Analytics, improving conversion ROAS, pausing underperforming campaigns, limiting global coverage, and assigning a dedicated resource for performance improvement.

What were the main results achieved after the Google Ads audit?

The audit led to a 93% increase in ROAS, an 89% increase in free trial sign-ups, a 249% decrease in cost per free trial sign-up, a 57% decrease in CPCs, and an 88% increase in conversion rates.

Google Ads Audit for a Global B2B Company

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A client was working with a larger agency that also managed their corporate budgets and didn’t feel like their smaller campaigns were getting as much attention. The goal of the campaign was to sign up new customers for a free trial. By conducting a Google Ads audit and implementing our findings, we were able to optimize the campaigns to better meet their goals.

Optimizations included but not limited to:

» Fixed conversion settings in Google Ads
» Utilized enhanced eCommerce in Google Analytics
» Optimized conversions to improve ROAS
» Paused underperforming campaigns
» Limited global coverage
» Dedicated resource to improve performance