What is the opportunity in in-game advertising?

In-game advertising is projected to reach $11 billion this year, presenting a significant opportunity for brands to connect with audiences in an authentic and non-disruptive manner within gaming environments.

How can brands engage players authentically with in-game ads?

Brands can engage players authentically by utilizing strategies like rewarded video and dynamic placements, ensuring ads are integrated seamlessly and do not disrupt the player experience, as detailed in Orange 142's Gaming Best Practices Guide.

What is the Emerging Channels Council at Orange 142?

The Emerging Channels Council at Orange 142 leads the effort in demystifying gaming for marketers, providing expertise and guidance on navigating new and evolving advertising platforms such as in-game advertising.

How brands can pursue the $11B in-game ad opportunity

How brands can pursue the $11B in-game ad opportunity | Orange 142

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by Dean Takahashi

In-game advertising is on track to hit $11B this year. In this VentureBeat feature, Dean Takahashi breaks down how our Gaming Best Practices Guide helps marketers show up authentically in gaming environments—without disrupting the player experience.

From rewarded video to dynamic placements, our Emerging Channels Council is leading the charge in demystifying gaming for marketers.

Read the full article in VentureBeat.

Explore our Gaming content in our Emerging Channels Hub.