How brands can pursue the $11B in-game ad opportunity | Orange 142

How brands can pursue the $11B in-game ad opportunity | Orange 142

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by Dean Takahashi

In-game advertising is on track to hit $11B this year. In this VentureBeat feature, Dean Takahashi breaks down how our Gaming Best Practices Guide helps marketers show up authentically in gaming environments—without disrupting the player experience.

From rewarded video to dynamic placements, our Emerging Channels Council is leading the charge in demystifying gaming for marketers.

Read the full article in VentureBeat.

Explore our Gaming content in our Emerging Channels Hub.

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