MEDIA SOLUTIONS / SOCIAL MEDIA MARKETING
Social Media That Fits the Platform-and the Plan
We help brands and agencies run social media marketing campaigns that connect with their audience. From content calendars to community management, we tailor every strategy to the platform, audience, and business goals because one-size-fits-all never works.
OVERVIEW
What Does Success with Social Media Marketing Look Like?
Social media success comes from knowing how to capture attention, earn trust, and build relevance in the spaces where consumers already gather.

Everyone is on social media—and it’s not just for socializing anymore. It’s also the place where people discover new products, explore brands, and even make purchases. But building a presence takes more than just posting. To succeed, you need authenticity.
Orange 142 helps brands and agencies grow awareness, engagement, and conversions through comprehensive social media marketing solutions. What sets us apart? First, we plan every aspect of a campaign — from strategy to execution to ongoing community engagement. Second, we tailor every effort to the unique formats, audiences, and expectations of each platform. One-size-fits-all doesn’t work here.
OUR SERVICES
Social Media Planning
We craft social media plans tailored to your objectives, leveraging current audience insights and industry trends to ensure your message effectively reaches and engages your target audience.
Strategic Social Media Planning & Execution
We develop social strategies tailored to your goals, audience, and current content trends. We can also design content calendars that align with seasonal events, your campaign priorities, and business objectives.
The platforms we support include: Facebook, Instagram, Snapchat, TikTok, Pinterest, LinkedIn, YouTube, X and Reddit. We also support emerging platforms, such as BlueSky and Threads, as needed.
See how Visit Rutherford gained 500 followers in 5 days.
Read the case study »
Content Creation & Optimization
We create platform-specific content, from short-form videos and stories to carousels and long-form posts. Our team stays on top of what’s trending (e.g., Reels and TikTok formats) and uses performance data to fine-tune hashtags, formats, and posting schedules.
Want to dig deeper? Explore our Social Media Best Practices Guide for insights on planning, platform strategy, content formats, and engagement tips.
Influencer Marketing
We help marketers and agencies run influencer campaigns built on genuine relationships. From finding the right creators to managing every logistics, our services are tailored to your needs and goals.
Learn more about our Influencer Marketing. And check out our Influencer Marketing Best Practices Guide.
Community Management & Engagement
We actively manage your channels, responding to comments and DMs, engaging with similar content, and sparking conversation. We also encourage user-generated content (UGC) through branded hashtags and social challenges to keep your audience involved.
Cross-Platform Strategy & Channel Expertise
From Facebook, Instagram and Snapchat to TikTok, Pinterest, C LinkedIn, and YouTube, we tailor content and paid strategies to the unique audience behaviors and formats of each channel. No cookie-cutter campaigns—just smart, platform-specific execution.
Measurement & Reporting
Each month, we deliver insights on what’s working — engagement, impressions, growth, top content, and more. We utilize tools like Sprout Social to continuously test and optimize, ensuring your campaigns remain fresh and effective.
Read more about Orange 142’s Reporting & Attribution »
Your Support Team
A dedicated Media Solutions Team will manage your campaign. We meet internally multiple times a week to review performance, identify opportunities, and optimize results. You'll also have access to a real-time dashboard, allowing you to track progress at any time. From strategy to execution, our team is actively managing your campaign every step of the way.
Learn more about Orange 142’s Media Solutions Team »
GET STARTED TODAY
Get your Journey Started
Ready to take your marketing further? Fill out the form and we'll contact you to set up a free 30 minute consultation.
Orange 142
716 Congress Avenue
Suite 200
Austin TX, 78701
info@orange142.com