As the World Cup approaches, its impact is extending well beyond host stadiums—reshaping how destinations, regional markets, and local businesses prepare to capture global demand. In a live Fox 11 Los Angeles interview with Marla Tellez, our Senior Business Development Manager Cassandra Razzi shares how traveler behavior is evolving, which sectors stand to benefit most, and why destinations don’t need to host a match to be part of the opportunity.
From fan-led travel to regional exploration, this conversation highlights how data-driven strategy and local market insight can help destination marketers translate global attention into sustained economic value.
Listen to the full segment to hear how destinations can position themselves now—and well beyond the final match.
Click here to learn how we can do this for your destination marketing organization.
