We teamed up with the AI Business Group at the University of Michigan to host an action-packed day at SXSW, starting with The Next Wave: AI and Human Innovation, a panel exploring how AI and human judgment are reshaping the future of work.
As agentic systems shift from experiments to embedded collaborators, leaders are redefining what accountability, creativity, and trust look like. AI executives from Dell, Microsoft, Amazon Ads, and Axios unpacked how they are operationalizing AI at scale—and where human oversight is becoming more essential.
Featuring:
Tom McElroy, Senior Director, Global Search and AI Commerce, Dell
Colin Budd, Head of AI + Agent Strategy, Microsoft Innovation Hub
Fabrice Rousseau, Director of Creative AI Experiences, Amazon Ads
Moderated by Kerry Flynn, Media Reporter, Axios
