WEB DEVELOPMENT / ADD-ON SERVICES
Smart Add-Ons for Everyone Who Will Rely on Your Site
A website isn’t just a digital destination; it’s a tool your customers and employees rely on to get things done. Orange 142 offers a range of add-on services to enhance the tool's usability, intuitiveness, and effectiveness.
From better content structure to AI chatbots, we’ll ensure that users who depend on your site have the tools they need to complete their tasks.
OVERVIEW
Make Your Website Work Harder for Your Business
Our web development team takes a holistic approach, leveraging our expertise in media solutions and marketing services to ensure your website performs seamlessly across every campaign and customer touchpoint.

When should I add new features or tools to my website?
Add-on services make sense when you’ve just refreshed or rebuilt your site and want to extend its impact, or when new campaigns require tighter coordination between your website and media efforts. They’re also a smart move if your team needs better reporting, automation, or backend systems to keep up with growth.
How can I make my website more useful for customers and employees?
If visitors can’t find what they need, or if your internal team struggles to update content, track performance, or launch promotions, it's time to enhance your site.
Innovative tools, such as AI chat, intelligent search, and connected analytics, help users accomplish more, while integrations with CRM, e-commerce, and marketing platforms make your team more efficient.
OUR SERVICES
Needs Title
A full website rebuild typically includes the following components, each designed to improve performance, flexibility, and long-term scalability.
Content Strategy
Great websites start with clear thinking. We work with you to define what your site needs to say, who it needs to reach, and how it should guide people to take specific actions.
Our strategic process is built to support both campaign goals and long-term discoverability, including formatting that aligns with SEO, GEO, and AI-powered search.
Copy & Creative Development
Every brand has a story, and the way you tell it matters. Our team develops original copy and creative that feels true to your voice and meets your customers where they are. We focus on clarity, authenticity, and timing so that your message resonates at each stage of the journey and inspires action, not just awareness.
Learn more about our copywriting & creative services »
GEO/SEO
AI has upended the way people find information on the web, and brand visibility requires you to adapt to all the ways people search for products and services. Orange 142 helps you adjust with a modern approach that combines search engine optimization (SEO) and generative search engine optimization (GEO). We ensure your content is positioned to appear across search results and AI summaries so your brand stays present when customers are actively making decisions.
Learn more about our GEO/SEO services »
AI Chatbots & Live Chat
Customers today expect quick, helpful answers—and they don’t want to wait. We help you meet that expectation with live chat setup and AI chatbot development that feels human, not robotic. Our team handles persona scripting to ensure that every response reflects your brand's voice, whether it’s friendly and casual or formal and precise. With built-in lead capture tools, your chat experience becomes more than just support—it becomes a powerful growth engine.
Intelligent Search
Good search helps people find what they need—even when they don’t know how to ask for it. We implement an AI-powered internal search that understands intent, not just keywords. With smart filters and autocomplete, users get faster paths to the right content or product. For you, that means reduced frustration and higher boosting engagement.
Mobile App Development
For brands seeking to deepen engagement or prompt repeat sales, a lightweight mobile app can be the solution. With faster access, tailored experiences, and features such as booking or account management, an app makes it easy for customers to choose you again and again. We help you determine when an app adds value, and we can build mobile-first tools that fit seamlessly into your broader digital strategy.
Analytics & Dashboards
When teams can’t access the data they need, decisions get delayed or made in the dark. We configure GA4 and Tag Manager correctly from the start, and build custom dashboards that put real-time insights at your team’s fingertips. That means less time pulling reports and more time acting on what the numbers say.
CRM & Ecommerce Integration
Growth stalls when your systems don’t talk to each other. We connect your eCommerce platform with tools such as HubSpot, Shopify, WooCommerce, and your CRM so that campaigns, inventory, and customer data are fully synchronized. The result: smoother workflows, improved customer experiences, and a marketing team that can move quickly without relying on development support.
Web Hosting & Security
Reliable infrastructure is the backbone of any high-performing website. We provide secure hosting, continuous monitoring, regular updates, backups, and optional monthly maintenance to keep your site fast, safe, and stable. We want your team to focus on growth, not glitches.
GET STARTED TODAY
Get your Journey Started
Ready to take your marketing further? Fill out the form and we'll contact you to set up a free 30 minute consultation.
Orange 142
716 Congress Avenue
Suite 200
Austin TX, 78701
info@orange142.com