WEB DEVELOPMENT / ECOMMERCE ENABLEMENT
Build the eCommerce Foundation for Your Next Stage of Growth
Is your eCommerce store struggling to drive sales? Are you in need of a more robust eCommerce platform?
Orange 142 can design and build an eCommerce platform that will support the next stage of your business. From marketing and sales strategy alignment to compelling user experiences that gain loyalty, we help you turn your vision into reality.
OVERVIEW
Stop Losing Sales to Poor eCommerce Execution
Let Orange 142's web development team turn. your website into a revenue-generating machine.

What is eCommerce Enablement?
Ecommerce enablement is all about putting the pieces in place to support the rapid growth of your online sales. It’s more than simply launching a website. It’s about aligning your technology, product catalog, and customer journey into a seamless experience for your customers, employees, and suppliers.
When Should You Consider eCommerce Capabilities?
There are a few clear signs it’s time to upgrade. Perhaps you want to launch a new DTC product or revenue stream, but your platform can’t support it. Or your team spends too much time manually managing inventory, promotions, or marketing integrations. Another critical sign: You lose customers at checkout or struggle to track ROI.
Our eCommerce Enablement services are designed for businesses ready to elevate their operations, featuring systems that integrate CRM, email, and ads, along with a strategy that connects digital marketing with digital commerce to support long-term growth.
OUR SERVICES
eCommerce Enablement
Modern ecommerce platforms are designed to adapt as your customers and channels change. To unlock their full potential, you need seamless integration.
Platform Support
Today’s ecommerce platforms are built for flexibility—ready to adapt as consumer behavior and discovery channels evolve. But getting the most out of them takes the right integration.
We work with the leading platforms, each market-tested to ensure growth. We will integrate them with your existing infrastructure to ensure they support seamless end-to-end workflows at scale.
Platforms we support include:
- HubSpot. A unified platform built to streamline B2B and simple B2C ecommerce. Ideal for brands running frequent promotions or needing deep workflow automation and native marketing integration.
Learn more about our HubSpot marketing enablement services » - Shopify. Fast, scalable, and packed with features. Best for businesses that want a reliable, easy-to-manage platform with room to grow
- WooCommerce. WordPress-native and highly flexible—perfect for brands that want full control over design, content, and functionality.
- Amazon Storefront. Enables third-party sellers to launch and optimize product listings within the Amazon ecosystem, with tools to boost visibility and streamline fulfillment.
UX and Workflow Audit
A great experience brings people back—but a great UX requires more just than a polished interface. Behind the scenes, your workflows need to be just as seamless. We audit both the user journey and internal processes to identify friction points and recommend targeted, scalable improvements that drive results.
Ecommerce Site Builds & Storefront Integrations
We build ecommerce storefronts that support today’s needs and tomorrow’s growth. Whether launching a new site or integrating with your existing web presence, we take a modern, modular approach, supporting flexible architectures, such as headless commerce and PWA, to ensure fast load times, seamless user experiences, and easier platform upgrades
Product Catalog Structure and Inventory Syncing
A well-structured product catalog helps customers find what they need quickly by organizing items into intuitive categories, applying consistent naming conventions, and enabling smart filters.
On the back end, we integrate your eCommerce platform with your inventory system to ensure real-time
CRM, email, and SMS integrations
We help connect the dots between your eCommerce store and your CRM, email, and SMS tools so that your marketing team can launch promotions, loyalty programs, and persona-driven customer journeys without relying on developers. The result: faster execution, smarter targeting, and a storefront that keeps pace with your strategy.
Payment Gateway Setup
We configure secure, seamless payment processing that meets PCI DSS standards and supports your preferred providers. Whether you're using Stripe, PayPal, Authorize.net, or another gateway, we ensure your checkout experience is fast, trustworthy, and friction-free for both you and your customers.
Responsive, Mobile-Optimized Shopping Experience
Most customers will visit your store from a mobile device. We ensure that every page loads quickly, adapts to screen size, and supports a smooth, intuitive experience from the first click to checkout, regardless of the user’s device.
Cart, Checkout, and Upsell Path Design
When customers add an item to their carts, it’s a clear signal of trust—and a critical moment in the buying journey. We design streamlined checkout flows that eliminate the types of friction that lead to cart abandonment.
We also design and build in smart upsell opportunities that feel helpful, not pushy, by recommending adjacent products that align with the shopper’s intent.
Intelligent Search
Many shoppers don’t know the exact name of what they’re looking for—or how to describe it. That’s why we implement intelligent search tools that go beyond keywords, utilizing filters, synonyms, and behavior-based suggestions to guide customers to the right products more efficiently. Better search means less frustration, more conversions, and a smoother purchasing path.
Our Promise to You
- A commerce platform that supports your long-term growth—not just a short-term launch
- Expert guidance on platform selection, setup, and customization
- Clean, flexible infrastructure that integrates with your CRM, email, SMS, and analytics
- Thoughtful UX and workflow design that reduces friction for customers and staff
- A partner who understands both digital commerce and digital marketing
- Ongoing support from a team that can scale with you
GET STARTED TODAY
Get your Journey Started
Ready to take your marketing further? Fill out the form and we'll contact you to set up a free 30 minute consultation.
Orange 142
716 Congress Avenue
Suite 200
Austin TX, 78701
info@orange142.com