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Shaping the next era of digital marketing.

A practical education series from the Orange 142 AI Council on how AI systems discover, trust, and use your content. Sessions are intentionally short, focused, and designed for busy marketers.

Welcome to GEO University


AI is changing how people discover brands and information. In this brief introduction, Christy Nolan, our VP of Sales Operations & Enablement, explains the shift from traditional search to AI-driven discovery and what marketers need to understand to stay visible, relevant, and trusted.

What You’ll Learn

Orange 142’s GEO University is a focused learning path designed to help marketing teams understand how AI evaluates, retrieves, and surfaces content—without requiring a technical background or a major time commitment.

By completing GEO University, participants will:

Understand how AI discovers and evaluates content.

Make brand meaning clearer for AI systems.

Strengthen content with structure and context.

Prepare content for AI-powered answers and recommendations.

GEO University Curriculum

2-2

Technical Crawlability & AI Fetchability

Learn why AI systems are less forgiving than search engines—and how technical barriers can prevent your content from ever being fetched, understood, or used.
⏱ ~1 minute
(COMING SOON)

3-1

Entity Mapping

Discover how entity mapping replaces ambiguity with clarity, so AI systems don’t hedge, guess, or ignore your brand.
⏱ ~2 minutes
(COMING SOON)

4-1

Named Entity Recognition

This session explains how consistent naming and language help AI systems correctly connect meaning across your content instead of breaking it apart.
⏱ ~1 minute
(COMING SOON)

5-1

Schema & Structured Data Markup

Learn how schema turns your site’s meaning into explicit signals so AI systems can understand, trust, and accurately reuse your content.
⏱ ~1 minute
(COMING SOON)

6-1

Internal Linking & Context Reinforcement

Learn how intentional internal linking reinforces meaning so AI systems understand how your services, audiences, proof, and concepts connect.
⏱ ~2 minutes
(COMING SOON)

7

AEO Content Creation

This session explains how writing for answers, not rankings, enables AI systems to accurately explain your brand to users.
~2 minutes
(COMING SOON)

8

Graduation / Wrap Up: What to Do Next

Discover the foundational best practices that determine whether your brand becomes part of AI-generated answers—or disappears from them.
~10 minutes
(COMING SOON)

 

SIGN UP FOR A FREE GEO READINESS ASSESMENT

GEO Readiness Assessment Health Check Sample Report

Many organizations sign up for HubSpot but never come close to the full potential of such a powerful system. It would be like us leasing a Tesla Model S, keeping in the garage, only driving it to the corner and home.

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Orange 142 AI Council

About the Orange 142 AI Council

The AI Council was founded to address a growing concern: the widening divide between organizations that embrace generative AI and those that are hesitant to adopt it. Generative AI is rapidly reshaping how we work, raising the overall caliber while enabling teams to innovate faster. We understand that for many business leaders, generative AI is still an unknown technology that comes with many risks. We aim to demystify generative AI and provide the education and insights business leaders need to build a roadmap for its adoption, with complete confidence that its use will be safe and transformative.

Important Note

The resources and guides provided by the DDH AI Council are designed to serve as starting points for organizations navigating the evolving landscape of generative AI. They are provided for illustrative purposes only and do not constitute legal, regulatory, or operational advice.

Organizations should tailor these materials to your needs, industry requirements, and legal obligations. We strongly recommend consulting legal, compliance, and data privacy experts to ensure adherence to applicable regulations and safeguarding organizational interests. All information is provided "as is," without warranties of any kind, and should be used at your discretion.

Disclaimer

The responses provided by this artificial intelligence system are generated by artificial intelligence based on patterns in data and programming. While efforts are made to ensure accuracy and relevance, the information may not always reflect the latest data and programming news or developments. This artificial intelligence system does not possess human judgment, intuition, or emotions and is intended to assist with general inquiries and tasks. Always conduct your own independent in-depth investigation and analysis of ANY information provided herein, and verify critical information from trusted sources before making decisions.

Interested parties should not construe the contents of ANY responses and INFORMATION PROVIDED herein as legal, tax, investment or other professional advice. In all cases, interested parties must conduct their own independent in-depth investigation and analysis of ANY responses and information provided herein. In addition, such interested party should make its own inquiries and consult its advisors as to the accuracy of any materials, responses, and information provided herein, and as to legal, tax, and related matters, and must rely on its own examination, including the merits and risks involved with respect to such materials, responses, and information.

Neither we nor any of our affiliates or representatives makes, and we expressly disclaim, any representation or warranty (expressed or implied) as to the accuracy or completeness of the materials, responses, and information PROVIDED or any other written or oral communication transmitted or made available with respect to such materials, responses, and information or communication, and neither we nor any of our affiliates or representatives shall have, and we expressly disclaim, any and all liability for, or based in whole or in part on, such materials, responses, and information or other written or oral communication (including without limitation, any express or implied representations), errors therein, or omissions therefrom.