Campaign Strategy & Planning
We help you build an innovative, goal-driven campaign strategy from the ground up. This includes segmenting your audience and selecting the right channel, such as email or SMS, or both, based on your objectives. We’ll also create a campaign calendar that covers everything from one-time promotions to lifecycle and triggered messages. Develop A/B testing strategies and content plans to ensure your campaigns continually improve over time.
Creative & Content Development
Our team creates copy and creative that perform across both channels. We write and design emails—newsletters, promos, and transactional messages—that align with your brand and drive action.
For SMS, we craft concise, high-impact messages built for immediate engagement. Every asset is optimized for layout, CTAs, and visuals, and we ensure that all content meets compliance standards, including opt-out language and best practices for consent.
CRM Integration & Automation
We handle the technical setup and automation that power your campaigns. Whether you're using Hubspot, Salesforce, Klaviyo or another platform, we’ll configure everything for smooth delivery. From cart abandonment to re-engagement flows, we build trigger-based automation and unified user journeys across Email and SMS. We’ll also help set up a preference center, giving users control while improving targeting and compliance.
Execution & Deliverability Management
We ensure your messages reach the right people and land where they should. Our work includes managing email list hygiene, SMS opt-in compliance, and monitoring spam scores and inbox placement.
We implement timing controls to optimize SMS delivery and ensure compliance with carrier requirements. Additionally, we actively track bounces, unsubscribes, and replies to ensure your outreach remains clean, compliant, and effective.
“We don’t just hit send—we make sure everything’s in place before a single message goes out, and we stay with you the whole way. From strategy and setup to performance and optimization, we keep your campaign moving forward.” — Someone at Orange 142
Performance Tracking & Optimization
We provide clear, actionable reporting with real-time dashboards and end-of-campaign summaries that show exactly how your messages performed. From open rates and clicks to conversions, we track what matters. We help you understand impact by channel, and we continuously test and refine strategies to keep performance moving in the right direction.
Legal Compliance & Consent Management
We help you stay compliant with regulations like TCPA, CAN-SPAM, and GDPR by building consent and compliance into every step. This includes double opt-in processes, audit-ready consent tracking, and smart safeguards such as SMS quiet hours and send limits. Our guidance ensures your campaigns are effective, responsible, and built on trust.