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If ChatGPT Doesn't Know You Exist, Do You? How Pigeon Forge Conquered AI Search.

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Mar

13

The New Wave: AI and Human Innovation Panel at SXSW

Join the Orange 142 and University of Michigan team at SXSW, bringing together founders, innovators, and industry leaders for a day of conversation, discovery, and connection. Executives from Dell, Microsoft, and Amazon Ads will explore how they’re operationalizing AI at scale and ensuring human accountability, creativity, and trust remain central as AI becomes embedded in enterprise and creative workflows.

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DATE

March 13, 2026

TIME

10:30-11:10 AM CT

LOCATION

Austin, TX

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AI is evolving quickly, but human judgment still decides what matters. As agentic systems move from experimentation to embedded collaborators in enterprise and creative workflows, the real question is no longer whether AI will reshape how we work. It’s how leaders ensure teams remain accountable for outcomes, creativity, and trust as that transformation accelerates.

Executives from Dell, Microsoft and Amazon Ads will discuss how they are operationalizing AI at scale, where human oversight is becoming more critical rather than less, and what meaningful human–AI collaboration looks like in practice as organizations create, decide, and innovate.

All attendees are required to submit a request to attend and receive email confirmation in order to attend. Attendance at all sessions and panels is subject to approval and venue capacity.

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