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MEDIA SOLUTIONS / GEO

Make Sure AI Search Finds You

Generative AI is rewriting the rules of discovery. As SEO gives way to GEO, Orange 142 helps marketers and agencies stay visible by structuring content so that AI engines can find, trust, and feature you.

OVERVIEW

Generative AI Search is Changing Everything

The way people search is rapidly changing. Traditional SEO was designed for a web of blue links. But generative AI engines such as Google’s AI Overview and Perplexity don’t just list results; they summarize, reframe, and deliver direct answers. In many cases, users never even visit the original website.

Orange 142 GEO Media Solutions

This shift has major implications for visibility. Ranking high in traditional search no longer guarantees exposure. If AI engines leave your content out of their summaries, your brand could be invisible to your next customer.

GEO is how you get found in this new landscape. Orange 142 helps brands and agencies prepare for this shift. We evaluate how your content performs in AI environments, then structure and strengthen it so that generative search engines can find, trust, and feature your brand in their answers.

GEO is still emerging, but we’re not waiting for a playbook. We’re helping to write it.

Q&A

Understanding GEO

You’ve probably seen the term GEO in the press, but what is it exactly? And how will it affect the way you create digital content? Let’s start with the basics:

Q: What is GEO?
A: GEO stands for Generative Engine Optimization. It’s the practice of optimizing your digital content so that AI-powered search engines, such as Google’s AI Overview, SearchGPT, or Perplexity.ai, can find, understand, and feature it in their generated answers.

Unlike traditional search engines, which list links, generative AI tools synthesize and summarize information to provide direct, conversational responses. The goal of GEO is to ensure your brand is part of those responses. It's not about ranking higher on a page; it's about being included in the answer itself.

Q: What’s driving the shift from SEO to GEO?
A: On the platform side, Google is now deciding whether to show a traditional search results page or an AI-generated Overview. These AI Overviews already appear in nearly half of all searches—and in the vast majority of problem-solving queries. In other words, the structure of search itself is changing, and brands no longer control whether their content shows up as a blue link or is synthesized into an AI answer.

At the same time, consumer behavior is also evolving. People are becoming increasingly comfortable using generative AI tools like ChatGPT and Perplexity to initiate their purchasing journeys. These tools can deliver a full-funnel experience — from discovery to research, comparison, and even purchase — in a single conversational exchange. That seamless, personalized experience is compelling. (source: AdMonsters)

Q: What do we need to think about when creating a GEO copy for my brand or client?
A:  GEO content is less about gaming an algorithm and more about helping an AI engine explain a topic clearly. A few things to keep in mind:

  • Structure matters. AI tools favor content that’s easy to parse, with clear headings and logical flow.

  • Lead with the answer.  Focus each section around a specific question or use case, and present the most relevant information first.

  • Signal authority. Cite credible sources, stick to verified facts, and show domain expertise—AI favors trustworthy content.
This is just a snapshot of what goes into effective GEO writing. For more details on how AI search engines read and rank content—and how GEO differs from SEO—see our Best Practices Guide for GEO.

OUR SERVICES

Need GEO?

Meet with our team of experts to determine your next set in generative AI for your business.

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Initial Consultation

We’ll meet with you one-on-one to understand your brand’s current search visibility, how generative AI is impacting your category, and where GEO can support your broader marketing goals.

“AI search tools aim to rewrite, reformat, and reframe existing content in response to a user query. If a brand fails to optimize its website based on those requirements, it may lose control over how its information is presented or be left out of the AI results.” 

christy
Christina Nolan

VP of Delivery Solutions,
Direct Digital Holdings

 

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Brand Readiness Assessment

We evaluate how your brand is currently positioned for AI-powered search visibility. This includes identifying immediate risks—such as missing content structures—and quick wins to improve your discoverability in generative search environments.

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GEO Audit Report

Receive a detailed, actionable report that evaluates how well your digital content aligns with the needs of AI-driven search engines. We assess structural formatting, metadata, schema markup, content clarity, and internal linking, pinpointing exactly what to improve so your brand can be featured in AI-generated responses.

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Get Started

Start with a free GEO audit to understand how AI-ready your content is. From there, Orange 142 can guide you through a full strategy buildout, tailored to your goals and designed to maximize visibility in generative AI search environments.

 

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Get your Journey Started

 

Ready to take your marketing further? Fill out the form and we'll contact you to set up a free 30 minute consultation.

 

Orange 142

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Suite 200
Austin TX, 78701
info@orange142.com