You know who you want to reach. We know how.

Need Help Identifying & Targeting Your Audience?

Audience strategy may start with profiling your ideal customer or prospect, but it doesn’t end there. It takes skill and resources to identify the right audience in the digital universe at scale and target them with the right message. 

Build Smarter Segments

We help brands and agencies define the right audiences from day one. Our segmentation strategies are informed by geographic, behavioral, and demographic signals and can be further refined using custom criteria, such as keyword triggers, content consumption patterns, URLs, and contextual relevance.

Audiences Data for Targeting

Developed from decades of campaign experience, our proprietary In-Need dataset identifies individuals who are actively in the market for a product, service, or destination, based on behavioral signals, search activity, and life events. Our In-Need data lets you target your audience when intent is at its highest.

Tap into Powerful Data Partnerships

With access to over 40 premium data partners that augment our audience data, Orange 142 provides you with the reach and precision to connect with high-value audiences. We combine first-, second-, and third-party data to target by demographics, interests, and behaviors—providing the scale you need without sacrificing relevance.

Evolve Your Audience in Real Time

Every marketer understands that audiences evolve over time—the customer you sell to in January may not be the one you sell to in June. Fortunately, every ad shown, every interaction logged, reveals insights into who your best audience is at that particular moment in time.

We monitor how people respond to your ads and adjust targeting in real-time. If someone visits your site but doesn't convert, we add them to remarketing lists. If certain demographics are performing well, we find more people like them. We review performance weekly and shift audience targeting based on what's working. It’s a proactive, week-by-week approach that helps our clients stay ahead of audience shifts and performance trends.

Discover how we support our media solutions clients »

Match the Message to the Moment

Finding your audience is one thing, getting them to care is another. We adapt creative and messaging for different regions, languages, and cultural contexts when it matters for your campaign. Local markets or international audiences—we test different creative variations and adjust based on what gets people to engage.

Audience Strategy on Social Media

Social audiences are unique, and each platform requires its own strategy. People act one way on TikTok, another way on LinkedIn. We test creative and messaging by platform, then adjust based on engagement data. To connect with your audience, we leverage a variety of tactics—including CRM-based custom audiences, lookalike modeling, and ongoing refinements tailored to each platform.

Discover our approach to social media marketing »