Inventory Planning
Media planning becomes extremely complicated very quickly. Audience data, channel performance, budget allocation across formats—there's a lot to juggle. We handle that complexity for you, building plans around your specific KPIs and placing your ads where they'll drive results for your business.
Whether you're tracking brand lift, cost per acquisition, or a completely custom metric, we map targeting strategies across the entire funnel.
Scale
We can purchase inventory across 750,000+ sites, reaching 2 billion users globally. This ensures your campaign gets the scale it needs.
How do I know I’m getting the right inventory at the best possible price?
Orange 142 maintains seats on multiple leading DSPs, including Amazon, to give our Media Solutions teams maximum flexibility and control. Put another way, we can evaluate different supply paths and choose the most efficient option based on your goals, audience, competition, and media environment. Some DSPs are better suited for branding, while others excel in performance, and we select the right mix to ensure your campaign delivers both efficiency and results.
Buying Options
We offer flexible media buying paths to match your goals, budget, and audience, including:
- Open Programmatic. Bid in real time across 750,000+ brand-safe sites to reach broad audiences at scale. Ideal for awareness and reach-focused campaigns.
- Programmatic Deal IDs. Access curated inventory packages built around tested audience segments and premium supply. Perfect for targeting growth and inclusive audiences with added control.
- Direct Buys. Work directly with publishers to secure premium placements, lower fees, and a fraud-free environment. Ideal for campaigns that require guaranteed delivery and specific content adjacencies.
- Amazon DSP. Reach consumers as they browse, stream, and shop across Amazon.com, Twitch, Fire TV, Amazon Music, Prime, Roku and Disney and more. Supports full-funnel strategies, from product discovery to purchase.
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Real-Time Optimization
We monitor your campaign performance daily, using live dashboards to track impressions, clicks, and conversions in real-time. Internally, we meet weekly to discuss what we’re seeing. This always-on tracking enables us to make mid-flight adjustments that enhance results and optimize efficiency in your media spend.
Fraud Prevention & Brand Safety
We block over 300,000 low-quality domains and utilize advanced IVT (Invalid Traffic) mitigation tools to ensure your ads reach genuine users in authentic environments. Our priority is protecting your investment while maintaining brand integrity.
