Cut Through the Noise Using Digital Audio Advertising

End-to-End Digital Audio Campaigns

Digital audio reaches audiences during focused, screen-free moments—cooking, commuting, working out, or relaxing at home. Orange 142 places audio ads across leading streaming platforms and podcasts, targeting listeners on smartphones and smart speakers where conversion rates are strong.

We build sound-first strategies that extend your campaign beyond visual channels and integrate digital audio into your broader media plan.

Targeting

Orange 142 reaches your audience by identifying what they’re listening to and when. 

Target the Right Audience

Orange 142 targets audiences based on what they're listening to and when they're listening. We build segments around genre, mood, behavior, and context so your ads match the moment.

Using your first-party data, third-party segments, or interest signals, we target listeners based on their lifestyle, purchase intent, and how they use different platforms.

Brand Safe Environments

Orange 142 places your audio ads on leading streaming and podcast platforms—such as Spotify, Pandora, iHeartMedia, and Amazon Music—through programmatic channels that maintain strict brand safety standards.

We focus on high-quality inventory, where listeners stay engaged and complete content, ensuring your message appears alongside relevant content that aligns with your brand values.

Scaling Across All Environments

Orange 142 helps you scale your audio campaigns across every major listening environment—mobile, desktop, smart speakers, and even connected cars. 

We can extend your reach by pairing your digital audio with companion display banners, utilizing lookalike modeling and cross-device IDs to build broader, high-performing audience segments. 

For example, we’ve worked with colleges that pair direct mail campaigns with digital audio to target the same households across multiple channels. It’s a great way to increase awareness while reinforcing the message through repetition.

The result: more ways to connect, across more moments in the day.

Measurement

Orange 142 gives you full visibility into how your digital audio campaigns perform. We track key metrics, including listens, completion rates, and post-listen engagement, and integrate audio reporting into your cross-channel dashboards. Our attribution solutions connect audio exposure to both online actions and real-world outcomes, so you know your message isn’t just heard, it’s working.

Learn more about our Reporting and Attribution »

Your Media Solutions Team

From brief to wrap up, we’ve got you covered. Orange 142’s Media Solutions team manages every aspect of your digital audio campaign—strategy, targeting, optimizations, and reporting—so you can focus on other priorities. We meet multiple times a week to review performance, make informed adjustments, and ensure your campaign runs smoothly. You’ll have access to a real-time dashboard and a team that runs the process from start to finish with clarity, precision, and minimal lift on your end.

Learn more about the Orange 142 Media Solutions Team »