Standard Reporting
We’ll provide you with regular performance reports on a schedule that fits your campaign—whether that’s monthly, bi-weekly, or weekly.
Each report includes key metrics such as impressions, clicks, CTR, conversions, as well as cost-based measures, such as cost-per-click (CPC), cost-per-action (CPA), and return on ad spend (ROAS). You’ll also get clear breakdowns by creative, channel, and tactic, so you can see exactly how search, social, CTV, display, and other efforts are performing.
What do standard metrics mean, and what do they tell you about a campaign? Ask your Media Solutions team for the Orange 142 Guide, Campaign Metrics & What They Mean.
Custom Reporting
Your campaign is unique, and your reporting requirements may be equally specific. We’re happy to accommodate your needs. We can tailor our reporting frameworks to align with your custom KPIs and business objectives. We can even customize our reporting dashboards, segmenting them by brand, region, tactic, or audience.
We can also offer executive-friendly visualizations, as well as provide deep operational insights if needed.
Real-Time Reporting
You’re never left in the dark about your campaign’s performance. We provide all clients with a real-time dashboard so you can monitor performance whenever you like. This dashboard pulls in data from all your channels, letting you see what’s working and where we’re optimizing.
You’ll also see how each tactic—CTV, display, search, social, etc.—performs. This helps identify which channels drive the strongest results and where we might want to reallocate the budget.
Your dashboard will also include a breakdown by creative asset. If you’re running multiple versions of an ad, this can help us (and you) see which messages or designs are resonating most.
Finally, the dashboard allows you to track your campaign's performance across various locations or audience segments (when applicable). This view is great for brands with regional or demographic-specific goals.
Google Analytics Integration
Orange 142 may request access to your Google Analytics account as part of our campaign onboarding process. If granted, this access allows us to connect user behavior on your website to ad impressions and clicks—across all channels, including display, video, paid search, social media, digital audio, and CTV.
This means we can go beyond tracking whether someone saw or clicked an ad and analyze what they did after arriving on your site: which pages they visited, how long they stayed, and whether they took meaningful actions. These insights complement standard campaign metrics, helping you understand what content is resonating with, where users are engaging, and how to enhance the overall user experience.
Campaign Wrap-Up Report
After the final impression is served, your Orange 142 Media Solutions team pulls together a complete end-of-campaign report so you have a clear view of performance—and can use those insights to guide future initiatives.
The Report includes:
- Performance Summary: A topline overview of key metrics such as impressions, clicks, CTR, and engagement by channel.
- Top-Performing Creatives: We highlight the ad assets that resonated most with your audience.
- Top Domains or Placements: We’ll share which placements delivered the most reach or strongest engagement for programmatic and display campaigns.
- Audience and Geographic Insights: Depending on your campaign, we may include information about where engagement was strongest—by location, audience segment, or device.
- Optimization Notes: If we made changes mid-flight (e.g., shifting budget or replacing creatives), we’ll note what was adjusted and why.
- Creative Screenshots: Visuals of the ads that ran so that you can reference them for internal reporting or creative evaluation.
Learn more about how Orange 142 Media Solutions Teams support media agencies »
Insights
One of the significant benefits of digital advertising is that it enables us to integrate market research and advertising into a single, efficient process.
By tracking clicks, views, page visits, and conversions, we can analyze campaign data to identify top-performing audiences, channels, and creatives.
We can also identify new market opportunities—such as demographics, life stages, and geographies—that are new to your brand through real-time engagement data. And through continuous A/B testing, we don’t need to wait to fine-tune messaging, offers, and tactics; we can do that mid-campaign.
Best of all, we can turn performance data into strategic recommendations for future campaigns, your product roadmap, and your expansion strategy. By connecting campaign learnings to broader business goals, our reporting can support and inform your long-term marketing strategy.
Attribution Solutions
Our attribution solutions help you see the full picture—tracking the customer journey from the very first interaction all the way to conversion. We connect the dots across channels to show you what’s driving results, whether it’s a paid social ad, a search campaign, or a CTV spot.
And we don’t stop at online actions—we also support offline attribution, foot traffic, and in-store visits as a premium service so you can understand the true impact of your marketing.
Foot Traffic Attribution
We make it easy to measure the real-world impact of your digital campaigns. By using mobile device signals, we can track in-store visits and connect them back to your ads—giving you clear insight into what’s working. This solution is ideal for retail, tourism, healthcare, education, and any campaign where location is a key factor.
Want to learn more? Visit our Foot Traffic Attribution page for full details »