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MEDIA SOLUTIONS / CHANNEL DIRECTORY / DESKTOP 

Desktop Advertising That Drives Results

Brands and agencies alike rely on desktop-based advertising to drive performance. Let Orange 142 manage every aspect of your campaigns—from initial strategy and buying to creative, optimization, and reporting—so that you can focus on other priorities.

OVERVIEW

Desktop: Where Decisions Happen

When people are making important purchases or complex decisions, they often turn to their desktop or laptop to research and make a purchase. The channel is uniquely suited for capturing those lean-in moments that matter.

Orange 142 Desktop Channel Directory

Orange 142’s Media Solutions team can design, execute, optimize, and report on your desktop campaigns at scale, all within brand-safe environments. With seats on multiple DSPs and a close partnership with our sister company, Colossus SSP, we deliver both media efficiency and measurable performance.

OUR SERVICES

Desktop Advertising

Our Media Solutions team at Orange 142 delivers, manages, and optimizes your desktop advertising campaigns at scale—ensuring brand safety every step of the way.

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Built for Scale. Designed to Convert.

No two campaigns have the same definition of success. That’s why Orange 142 starts by understanding your KPIs, then designs a desktop strategy to hit them.

We track what matters to you—conversions, engagement, reach, brand lift, whatever your goal is. The desktop is especially important for major decisions, such as college enrollment, travel bookings, and expensive purchases. People research and buy these things on computers, so we treat the desktop channel seriously.

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Your Media Solutions Team

Each campaign is assigned a Media Solutions team that gathers assets, develops targeting, and acquires media. The team meets weekly to assess performance and make adjustments.


Your team will meet with you as often as you prefer - weekly, monthly, quarterly, or at whatever frequency works best for your business. You also get access to a real-time dashboard to monitor results at your convenience.

Learn more about Orange 142’s Media Solutions Team  »

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Smart Media Acquisition

We design your media mix around your unique campaign goals, combining thoughtful  audience strategy with the most effective buying methods, including open programmatic, curated deals, or direct buys. 

With seats on multiple DSPs, including Amazon DSP, we choose the most efficient path to reach your audience without incurring excessive costs.

Learn more about Orange 142 media acquisition »


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Our Creative Services

Campaigns live and die based on the actual ads users see. Orange 142 offers full creative support for your desktop campaigns, including copy and design for display, native, video, interstitial, and other high-impact ad formats. We also develop landing pages and run A/B tests to optimize performance across the customer journey.

Learn more about creative services »



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Real-Time Insight, Long Term Value

Orange 142 provides a real-time performance dashboard and detailed wrap-up reports at the end of each campaign. You’ll see what worked, what we adjusted mid-flight, and where your next opportunity lies.

Learn more about campaign reporting and insights »


Why Desktop Still Matters: A Quick Q&A

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Q: Why should we invest in a desktop campaign when most users spend their time on their mobile devices?
A: People browse on mobile, but they often switch to desktop when it's time to buy something expensive or important. College applications, B2B purchases, healthcare decisions, financial services, and travel bookings—research and decision-making usually happen on a computer, where they can see everything clearly and take their time.till want to ensure we’re fully aligned. That’s why we schedule a kickoff call between you and our Media Solutions team. In that call, we’ll review your goals, audience, creative, and logistics. It’s also your chance to ask questions or flag any updates since signing the I/O.

Q: What makes a desktop better for conversion?
A: People on desktop computers usually spend more time browsing and are willing to fill out longer forms or go through multi-step processes. They're sitting down, focused, and not trying to do things quickly on a small phone screen.

Q: Are desktop ads more effective?
A: Depends on what you're selling. A desktop gives you more space to work with—bigger images, more text, and better video quality. Plus, more ad sizes and placement options.

Q: Is the desktop still important for B2B?
A: Definitely. Desktop remains a critical device in professional settings. It’s where most B2B research and purchasing workflows happen, making it essential for workplace campaigns.

Q: What role does the desktop play in an omnichannel strategy?
A: Desktop captures users in a different mindset than mobile or CTV. It’s often the final touchpoint before conversion. Including desktop ensures you’re visible when your audience is ready to act, whether at work, at home, or in research mode.

GET STARTED TODAY

Get your Journey Started

 

Ready to take your marketing further? Fill out the form and we'll contact you to set up a free 30 minute consultation.

 

Orange 142

716 Congress Avenue
Suite 200
Austin TX, 78701
info@orange142.com